Our Story

Growing up my mom always tried educating me on how important skincare was more than anything else. I never fully understood why, until I experienced it for myself. As a makeup artist working with thousands of clients, I realized that no amount of makeup could truly cover or disguise skin that wasn't properly cared for. That was when I learned firsthand that makeup is meant to enhance, not replace, healthy skin. This realization led me to take my skin seriously, studying it deeply and testing countless products and ingredients to discover what truly works. Our skincare line was born from this journey, blending the wisdom my mother tried to impart with the knowledge I gained through years of hands-on experience. 

We combine the best of Korean beauty traditions with cutting-edge scientific innovation, formulating our products with high-quality botanical, marine, and earth-derived ingredients sourced from Korea's most trusted labs. Grounded in centuries-old K-beauty rituals, our products are designed to nourish, hydrate, and rejuvenate the skin while upholding the highest standards of safety and efficacy.

With the right skincare routine, your makeup will apply more smoothly, last longer, and look more flawless than ever. Our products are here to support your skin so that you can feel confident, whether you're embracing a bare-faced look or enhancing your natural beauty with makeup. Experience the mindful fusion of tradition and science for healthy, radiant skin.